Avengers: Endgame Publishing & Rubies Spots

It was a joy to help conceive of and direct this massive cross-category campaign with Disney Media Sales & Partnerships in the run-up to the release of Avengers: Endgame. We wanted to show adult gift-givers as both the catalyst for and partner in immersive imaginative play. The central idea of toys that ‘take you there’ became a series of eight YouTube Pre-Roll spots and a ton of other social media executions. The action echoes moments from the MCU and celebrates imaginative adventures that kids can conjure up via the awesomeness of the Avengers and with the help of adults joining in.
For Disney Media Sales & Partnerships & The Walt Disney Company Ltd.

Director & Creative – Matthew White
Producer – Luisa Carnello
Creative Directors – Matt Giffen & Angela Affinita
DoP – Alex MacDonald
Gaffer – Steve Cameron
Art Dept – AllSet
Digital Team – Paul Myers, Becky Cabot, Siobhan McKenna
Stylist – Polly Mann
Hair & Makeup – Sarah Herrmann & Sophie Moore
VFX – Fifth Wall
Additional VFX – Priit Palumaa
Colourist – Mike Keelin
Editing – David Beavis
Music – Stuart Roslyn
Sound Design & Mix – Offset Audio

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