Santa Lucia Preserve Ad

For this family of print ads, featuring too many attributes of this amazing location could risk contradicting the important feeling of calmness. Instead, we recommended utilising one stunning image and lead with a very simple, standout copy line; one which would give a clue to the immense size of this wonderful place, its ‘biggest’ USP, but also suggest the many other features that make the Preserve one of the most desirable places in the world in which to live.
Concept, Copywriting, Art direction – Matthew White
Photography – Allen Kennedy
For Santa Lucia Preserve

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