It was a joy to help conceive of and direct this massive cross-category campaign with Disney Media Sales & Partnerships in the run-up to the release of Avengers: Endgame. We wanted to show adult gift-givers as both the catalyst for and partner in immersive imaginative play. The central idea of toys that ‘take you there’ became a series of eight YouTube Pre-Roll spots and a ton of other social media executions. The action echoes moments from the MCU and celebrates imaginative adventures that kids can conjure up via the awesomeness of the Avengers and with the help of adults joining in.
For Disney Media Sales & Partnerships & The Walt Disney Company Ltd.
